About

Our DataYogi Team

The team behind DataYogi have many years of experience in a range of senior customer management and data management roles and have global experience.

The core team members are:

Iain Henderson


Iain has worked in a wide range of CRM, analytics and marketing roles across Financial Services, Utilities, eCommerce and Retail sectors. His long term specialism has been in ‘personal data management from the individual perspective’, hence DataYogi….

Paul Weston


Paul supports organisations in solving their customer data challenges and maximising the value that they get from their customer data asset. His particular specialisations are customer data quality and developing actionable insights from the data. He has worked extensively across Europe and the Middle-East in a wide range of sectors.

David Williamson


David specialises in gathering, organising and analysing data to discover new insights that drive meaningful decision making and change. He has a, pragmatic, hands-on approach to understanding the issues at hand. Dave designs solutions with speed, agility and a smile in order to deliver happy results.

Lawrence Flude


Lawrence helps leaders build brands of purpose, relevance and value. He creates structure and simplicity out of chaos. He translates vision and ideas into pragmatic strategies and has delivered solutions to clients in telecommunications, logistics and transportation, real estate, financial services, hospitality, government, healthcare, technology, FMCG and sport.

Beyond the core team, we have a wide range of stakeholders and partners including …...

James Alexander


Award winning Creative Director running an agency producing work for small to medium companies.